Joakim has spent several years in the automotive industry, working on projects and leading some. As a close friend who has been in the background of LGND, INC. since the start, he is coming back from his latest spell in Asia to strengthen the team with his experience and contacts. Privately he enjoys casual gaming, traveling to exotic locations and giving himself new challenges.
Founder & Ecommerce
After serving several years as an aspiring young engineer within the yachting industry, Seb set sails for grander destinations. He founded LGND, INC. with his childhood friend Chris and is now the fearless leader running the company with an iron fist. When not coming up with impossible ideas for his team, Seb enjoys pondering the possibility that we’re all living in a simulation.
VP & Co-founder
With years of experience in consulting, sales, and startups, and degrees in Business, Management and International Politics, he’s now working side-by-side with Seb to reconstruct the functional beverage market. Chris has a passion for single malt whisky, working out and life hacking as well as how to use data to connect dots and create a bigger picture.
Joakim worked for several years within the Swedish brand and advertising industry as a strategist and planner. He is now adopting his holistic view and global mindset to the LGND brand. Joakim is a passionate e-sport fanboy and an avid reader of fantasy. He wholeheartedly believe that he’s some kind of almighty protagonist in an epic adventure. It simply hasn’t started yet.
Managing Director APAC
Sarah has been working in healthcare communications for almost 10 years and has a unique knowledge of emerging trends and social adoption. She's located in Shanghai and is responsible for LGND's activities in the China market. Trivia: Sarah can't handle sugar responsibly and has a dog named Winston.
James Robertson King
James is a technical design engineering graduate and practicing mechanical engineer; James finds himself on a career path less ordinary, in keeping with his eclectic lifestyle, a super yacht engineer
Once you meet the developers of LGND, it's impossible to escape their thirst for success, true believers in their product they will sky rocket to a certain international fame and fortune, do or die.
Having worked closely alongside Sebastian previously, I can confirm his enigmatic enthusiasm and absolute belief in the future of nootropic beverages he holds within his grasp, was inevitable. I could not help but follow him whole-heartedly along this journey.
And why wouldn't you? If you're not living on the edge you're taking up too much room. Find your edge.
— James Robertson King
When he’s not on the high seas Chris is found deep in the Pyrenees climbing some ancient limestone overhangs, or bombing down a couloir on a snowboard, regardless of the location, the game was always to find his edge.
With the mind set of hunting for quality I did not need much convincing when I met Sebastian approached me to invest in LGND. I spent quite a bit of time with him on a personal level and saw a man who cared about every facet of the LGND products being created and embraced the unique opportunity to be part of something great.
— Christopher Parr