After the MSc in Industrial Engineering & Management, Joakim set the aim high and started working for the automotive industry. They quickly saw his potential and diligence, and offered him positions overseas at different positions and tasks. He’s an expert and an achiever in whatever he undertakes and pursues. Ambitious yet humble, perfect match for his new role at LGND.
Founder & Ecommerce
Sebastian is an engineer who has traveled the world through his work in the yachting industry, and at one point was the owner/entrepreneur of an English school in Tokyo. Seb faces challenges head on and without flinching. He never loses sight of the end goal and is the visionary leader behind LGND’s charge to overthrow the energy drink industry.
VP & Co-founder
Christoffer see the world through a highly advanced microscope. Observing and analysing every detail until flawlessness. Which is a great attribute indeed, especially for LGND. He has previously worked with several start-ups as an adviser and consultant, using his many academic achievements to push forward and explore new solutions.
If there’s a fast track available, Joakim would take that and make sure LGND is in on the ride. He has a holistic approach and view of the world, and how it will ultimately affect both people and consumers. He went from a degree at Berghs Ad School straight to the agency world and for several years learned how to polish brands and make them interesting.
Managing Director APAC
Sarah has been working in healthcare communications for almost 10 years and has a unique knowledge of emerging trends and social adoption. She's located in Shanghai and is responsible for LGND's activities in the China market. Trivia: Sarah can't handle sugar responsibly and has a dog named Winston.
James Robertson King
James is a technical design engineering graduate and practicing mechanical engineer; James finds himself on a career path less ordinary, in keeping with his eclectic lifestyle, a super yacht engineer
Once you meet the developers of LGND, it's impossible to escape their thirst for success, true believers in their product they will sky rocket to a certain international fame and fortune, do or die.
Having worked closely alongside Sebastian previously, I can confirm his enigmatic enthusiasm and absolute belief in the future of nootropic beverages he holds within his grasp, was inevitable. I could not help but follow him whole-heartedly along this journey.
And why wouldn't you? If you're not living on the edge you're taking up too much room. Find your edge.
— James Robertson King
When he’s not on the high seas Chris is found deep in the Pyrenees climbing some ancient limestone overhangs, or bombing down a couloir on a snowboard, regardless of the location, the game was always to find his edge.
With the mind set of hunting for quality I did not need much convincing when I met Sebastian approached me to invest in LGND. I spent quite a bit of time with him on a personal level and saw a man who cared about every facet of the LGND products being created and embraced the unique opportunity to be part of something great.
— Christopher Parr